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This web site ybnormal.ca had the following on the web site, "Where whatever you can IMAGINE we can make happen! YB Normal has a clean and sterile tattoo shop environment in toronto." We noticed that the webpage said " We use hospital type sterilization equipment and provide you with a relaxing atmosphere for you to enjoy while getting your new tattoo or earbody piercing in T." It also said " At YB Normal, we can make any of your wishes come true. Click below to view their gallery. The HISTORY and TRADITIONS of tattoos. TATTOO MACHINE - Learning the parts of the machine, what needs adjus." The header had tattoo as the highest ranking optimized keyword. It is followed by shop, parlour, and YB Normal which isn't as ranked as highly as tattoo. The next words ybnormal.ca used was Tattoos. Piercing was included but could not be viewed by web crawlers.